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Exploring the Consequences of a Night on the Town

Over the past several months, we have been hard at work putting together an interactive piece geared at teaching college students about the consequences of drinking. Our goal was to show how different decisions throughout an evening can impact your BAC (blood alcohol content) and what those habits indicate. The interactive piece is styled after a choose your own adventure story (on mobile it is simplified to a quiz format) where you make all the decisions. While the BAC values provided are for entertainment use only, they can give some valuable insight on the varying effects of different types of alcoholic beverages on individuals with different body sizes or of different genders. The interactive piece takes college students through many scenes that may be familiar to them: pregaming in a dorm room before heading out, a party in a fellow student’s apartment, the lawn outside a frat house, and the local karaoke bar. At each destination, the viewer can choose to partake in the activities or grab a drink instead. Along the way, they are greeted by interesting facts and statistics about college drinking.

Here are some of the interesting facts presented in the piece:

One Swiss study found that pregaming caused college students to be more likely to black out, get injured, or engage in unprotected sex or unplanned use of drugs.A group of researchers tested ping pong balls used for games of beer pong and discovered salmonella, E.Coli and staph on the balls. These bacteria are transferred into the beer, even when a wash cup is used.According to research from State University College of New York, 98 percent of drinking game participants drink to the point of extreme intoxication.Extreme consumption games and activities, such as keg stands, are the most likely type of drinking game to lead to blacking out, unplanned sexual encounters, fights, and embarrassment.Be careful about the wild party photos that you share online – you’ll probably regret them later. According to one study, 1 in 10 young job seekers have lost a job opportunity or been fired for stuff they posted on social media.Even-competition games like darts that require the losing side to drink as punishment have a 54.4 percent higher drinking rate than any other type of drinking game.According to the National Survey on Drug Use and Health, 40% of people aged 18-25 have binged on alcohol in the past month.Around 500,000 full-time students at four-year universities are injured each year in alcohol-related incidents. Nearly 1,700 of those accidents result in death.95% of violent crimes on college campuses and 90% of college rapes involved alcohol.Be sure to check out the piece. If you enjoy it, please be sure to share it with your friends on Facebook, Twitter, StumbleUpon, and elsewhere! (Photo via)

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